There are several types of discounts and offers you have at your disposal. The best approach is to choose a goal for every campaign and offer, start small, and measure the results. Building an online business will generally involve a lot of experimentation to understand what works best. Ultimately, you need to consider if offers and which type(s) of offers are right for your brand. On the other hand, if you have healthy margins, deep discounting and daily or weekly sales might be better for hitting your goals. If you want to position yourself as a higher-end brand or if you have slimmer margins, you may want to consider sticking to customer loyalty-type offers as opposed to weekly sales. However, it’s important to consider your overall brand strategy before you begin offering discounts. Who are offers, coupons and discounts right for?Īs mentioned previously, online store offers can be an effective tool for not only customer acquisition, but also for customer loyalty. Attract customers outside your target market.Tendency to drive non-loyal (price-driven) shoppers.Decreased conversions outside of sale periods if you train visitors to wait for offers.
Easy and quick to implement natively in Shopify or using apps.The pros and cons of online store offersīefore we jump into different ways you can effectively use offers to increase customer loyalty and acquisition, let’s first look at some of the pros and cons: Pros of online store offers One way to drive customer loyalty (and customer acquisition) is through offers, discounts and deals. Your most loyal customers become the biggest advocates for your brand, thus driving customer acquisition. While customer loyalty can certainly be measured by looking at metrics such as number of purchases, purchase frequency, customer lifetime value, etc., true loyal customers are emotionally attached to your brand in some way. One report by Stitch Labs found that return customers spend an average of 120% more over the course of a year. Some brands also have customer loyalty programs, which incentivize and reward repeat shoppers.įocusing on customer loyalty is beneficial to most online retailers. Customers are loyal to brands because of consistent, positive customer experiences with high-quality customer service and products. Make the most of your offers, coupons and discountsĬustomer loyalty is when customers pick your brand over any other brand, based on a previous interaction they’ve had with you.How to use offers to drive sales and customer loyalty.Who are offers, coupons and discounts right for?.The pros and cons of online store offers.In the meantime, start building your store with a free 3-day trial of Shopify. You’ll start receiving free tips and resources soon.
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